Welcome to GetBrandSavvy — Let’s Decode the Beauty Brand Maze Together

If you’ve ever walked into a Sephora or Ulta and felt completely overwhelmed… same.

There’s just so much out there — shelves stacked with gorgeous packaging, buzzy brand names, and promises of glowing skin or life-changing lashes. But how are we supposed to know which brand actually specializes in what? Or more importantly… which ones are worth our money?

That’s exactly what sparked the idea for GetBrandSavvy.

Why I Started This

As I dove deeper into the beauty world, I found myself constantly asking questions like:

• Who started this brand?

• What’s their vibe?

• Do they prioritize clean ingredients, innovation, sustainability — or just killer marketing?

• And what are they actually known for?

  
  

I realized I wanted a simple, no-fluff place to learn the basics behind the brands — not just the products. Because being an informed beauty buyer shouldn’t take hours of research or a TikTok deep dive (though let’s be real, I’ve done those too).

What You’ll Find Here

GetBrandSavvy is your go-to for brand breakdowns, backstories, and best-sellers.

Whether you’re a total newbie or a seasoned beauty lover, this site helps you shop smarter by:

✨ Giving you the basics — who started each brand, what they stand for, and how they position themselves in the market✨ Breaking down ingredient philosophies, sustainability claims, and what “clean” really means✨ Highlighting what each brand is best known for (and what might be overhyped)

Stay in the Loop (Coming Soon!)

I’m working on a sign-up feature so you can get updates straight to your inbox — stay tuned for that! In the meantime, poke around and explore, because smart beauty isn’t about buying more — it’s about buying better.

Let’s get brand savvy.

💄💬Stephanie