Brand Profile: BYOMA

You’ve definitely seen it — the color-blocked bottles, the creamy toner, the influencers raving about how dewy their skin looks. But do you know what “Byoma” actually means? Or why your barrier loves it so much? Let’s dive into the brand that’s taken over your TikTok feed — and might just earn a permanent spot on your shelf.

Date Founded:

2022

Founded By:

Marc Elrick (also the founder of Tan-Luxe)

How It Started:

Byoma was born out of a desire to simplify skincare without sacrificing science. Marc Elrick wanted to create a brand that focused on skin barrier health — something often overlooked in trend-chasing skincare. With bold, colorful packaging and an affordable price tag, Byoma quickly grabbed attention for being both approachable and effective.

Brand Positioning:

Byoma is all about barrier-boosting basics — simple, science-backed formulas that work for all skin types. The brand positions itself as dermatologist-approved meets Gen Z-friendly, targeting skincare lovers who want results without the overwhelm. They specialize in skinimalism — minimal steps, maximum impact.

Their site even features a Skin Analysis Tool, where if you upload a photo, they will give you a list of recommended products!

Price Point: (💸 = Budget, 💸💸 = Mid, 💸💸💸 = Premium, 💸💸💸💸 = Luxury)

💸 Budget Friendly

Most products range from $10–$20 USD, making it one of the more accessible brands at drugstores and major retailers.

Best-Selling Products:

• Hydrating Milky Toner

• Hydrating Recovery Oil

• Hydrating Serum (you get the theme yet?)

• Brightening Serum

These are often praised for their gentle formulas and use of barrier-loving ingredients like ceramides and niacinamide.

Where to Find Them:

Available at:

• Target

• Ulta Beauty

• Byoma.com

• (Also in the UK at Boots)

My Personal Take:

Byoma is one of my favorite brands (hence why I chose to cover them first) not only because their products are affordable but because they provide a simple and effective approach to skincare. You know if you use one of their products, it's going to do something good for your skin. I also LOVE that on their packaging they indicate when you should use the product based on the steps of your skincare routine.

My Favorite Product(s):

The Liptide Lip Mask is a MUST have to put on your lips before bed! You will wake up with the softest, juiciest lips....and I use it all day long!

Other favorites include: Phyto-Mucin Glow Serum, Hydrating Serum, and of course the Milky Toner.