Hi there...

Hi, I’m Stef 👋 and I really love knowing what’s worth it. I don’t like wasting time or money, so I tend to do the research before I buy—especially when it comes to skincare and makeup. I’m usually looking for the best product for the price, and I’ll only splurge when something truly earns it.

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I am not afraid to admit I do spend a lot of time on social media, mostly because it’s one of the best places to find the really good recommendations. I can usually tell when something’s being heavily promoted, and I trust people most when they share things simply because they love them—because that’s exactly how I approach my own recs.

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When it comes to entertainment, I’m the person my friends and family text when they don’t know what to watch. I keep up with what’s new, what’s buzzy, and what’s actually worth your time—so whether you’re looking for a quick binge or your next great series, I’ve probably already watched it (or at least researched it).

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I may be in my 40s, but my taste in TV, music, and pop culture is all over the place, so you never quite know what you’re going to get here (and that’s part of the fun). I’ve only recently fallen deep into skincare and makeup, but for me it goes beyond the products—I’m just as interested in the brands behind them, how they started, what they stand for, and who our dollars are supporting. I work in advertising, so brand positioning and storytelling naturally fascinate me.

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Most importantly, I love hearing other people’s recommendations too. This site is meant to be a conversation, not a one-way street—so if you try something I recommend (or think I should try something you love), come find me on Instagram or TikTok. 

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Lastly, if you want to stay up-to-date on my latest and greatest recommendations, be sure to sign up for my newsletter. It's where I will share the why behind my recommendations and some of the best of the best!